My name is Dave Latture and I want to tell you a quick story.
In 1986, I walked out of Michigan State University with a B.A. in Advertising and moved to Chicago to begin my career as a copy writer! Whoo-Hoo!
I put on a suit and began walking Michigan Avenue with a briefcase full of resumes. I walked into Ogilvy, into McCann Erickson, into DDB Needham and into a dozen more - asking each one to give me a job as a junior copy writer.
ALL I HEARD WAS "NO." - SO DO YOU KNOW WHAT I DID?
I WENT INTO SALES!
I've spent that last 30 years honing my writing skills, crafting convincing emails, building amazing PowerPoint presentations and creating sales letters that have resulted in over $40m in advertising products sold over my career.
You read that right: over $40m in sales revenue!
It's THIS type of ROI-focused writing that has taught me how to create copy that sells - and I can do it for you too!
I spend most of my spare time with my beautiful wife Carey. When the weather cooperates here in Michigan, you can find us hanging out by our pool with friends and family, listening to 70's and 80's hits on Pandora.
When it doesn't cooperate, it's the fireplace, a good bottle of wine and Netflix.
I have an amazing life!
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